The solar division of the electronics specialist LG Electronics, LG Solar, has been judged highly by solar installers across Europe, in an independent survey conducted by the Bonn-based market research company EuPD Research.
For top marks in brand awareness and leadership in Germany, Austria, Switzerland, UK, Italy, France, and the Netherlands, LG Solar has been awarded the ‘Top Brand PV Europe’ award in the ‘Modules’ category – for the fifth time in a row.
As in previous years, the PV modules from LG Electronics were particularly convincing for those surveyed. Installers from various European countries confirmed their recommendation of the installation of LG modules to their customers.
The basis for awarding the ‘Top Brand PV’ seal of approval is an independent survey of installation companies in Europe. Factors assessed in the survey include brand perception, brand positioning, market penetration and satisfaction. EuPD Research only honours manufacturers that are rated above average compared to their competitors.
The spearhead of LG modules: Neon R
As a leading solar supplier, LG Electronics is actively driving forward technological development in renewable energy, such as with the high-performance module NeON R. The revised cell structure on the front, which works completely without electrodes, maximises the absorption of incident light.
The Neon R can boast an impressive 370 Wp – the highest in its class. In terms of storage solutions, LG has been relying on a particularly efficient solution since 2016: the DC-coupled LG ESS reduces the steps taken in power conversion and thus offers greater overall efficiency. Thanks to the three-phase connection, it also guarantees a stable current flow.
“We are delighted to be the top brand in photovoltaics in Europe again in 2018. The award, which we have now received for five years running, underscores our relentless efforts to deliver sophisticated, high-performance PV technology and fast, reliable service,” said Michael Harre, vice president of the EU Solar Business Group at LG Electronics Germany.
“The new high performance module NeON R is a tangible result of our continuous development work. With this innovation, we want to consolidate our market position among the leading solar suppliers.”
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