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Our products are future oriented and more importantly they are customer oriented

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Below are the excerpts of our recent interview with Mr. V.V. Kamath, Managing Director,Fronius India Private Limited

Lets begin with a glimpse of your company’s presence in India.

We are a 70 year old company in Austria. We  are in India since the past 10 years  but on our own as Fronius India, we are here since the last 3 years. We started in the year 2013 prior to which we were with Larsen & Toubro and we decided to separate amicably.

What are the different products and services you offer in the Indian market?

Fronius is into 3 different businesses: welding business, solar and battery chargers. So we offer products and services for all the three businesses. In solar, we not only offer inverters but also offer PV genset solution like synchronising the solar energy along with diesel energy and also with the grid.

Being a leading manufacturer in the global PV inverter industry, what makes your product offerings different from others?

Our products are future oriented and more importantly they are customer oriented. These products are made in Austria and hence the quality is of top class standard. Our products are also easy to handle, easy to install and very easy to diagnose the fault.

The best part is our team who are very  well trained in solar products. We are not a price player, we are a value player. So that is what definitely makes us different from the others.

What have been the latest technology trends in solar inverter market globally and in India?

I would say it had a lot of ups and downs  in the global market because of various factors. But I think it is becoming a very competitive market and everybody is aware of renewable energy. We ourselves have a program called ‘24 HOURS OF SUN’. It is our concept that we want the whole energy generated in this world to be from renew- able resources and not from the fossil fuels. Solar definitely has a good future. All the technological trends which are happening are happening for the good.

Where do you see the next demand growth coming from?

Definitely it will be from India. All thanks  to our Prime Minister. I think we will have "The best part is our team who are very well trained in solar products. We are not a price player, we are a value player...." enough business by 2025. No doubt about that.

Any message you wish to give to the solar industry?

Solar industry must learn from the mistakes which had taken place in the developed countries. They have undergone all these Chinese inventions after which they realise that what they are buying is not value for money. But by that time, many years would have been lost. So people need to be very careful while choosing and investing as these products need to run for 25 years. So investing a little more for a good quality product will be beneficial for the long run.

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