In conversation with Brooks WANG, Sales Director of APAC, LONGi Solar
Q: Longi Solar is a global leader in solar industry. Could you please tell us about your current business presence in India?
A: Longi solar is a world leading manufacture of high efficiency mono-crystalline cells and modules. It has shipped approximately 2.5GW products in 2016. With the great success in China, Longi has spreaded its business to India in the year of 2015. At the same time, Longi signed a MoU with Andhra Pradesh government for setting up 500MW cells and 500MW modules production facility in Sri City. Besides the local production, Longi solar has been expanding its sales business and shipped tens of megawatts mono cells and modules to India market. We also keep good communication with those PV investment giants in India.
Q: Tell us more about the latest innovations in your product and solution offerings for the Indian market.
A: In this April, we have launched our new solar module named Hi-MO2, which creates a new era of high efficiency monocrystalline PERC bifacial power generation technology. For this new product, the power of 72-cell module reaches 360-365W, while the power of 60-cell module reaches 300-305W. The front side efficiency is equivalent to monofacial PERC mono cells by exceeding 21%. Meanwhile, the back side adopts a glass package, achieving bifacial light reception and power generation. It has an additional 8% to 25% power gain. This can help our customers to significantly lower their LCOE. Actually, the solar modules with lower power are the mainstream in the India market, such as 60-cell 270W module. But as the investors’ focus switched from initial investment to LCOE, there will be an urgent need for high efficiency monocrystalline PERC.
Q: What exciting opportunities do you see in the Indian and global markets?
A: India has made an exceptional commitment to solar energy by raising its 2022 target five-fold to 100GW and its Renewable Energy target to 175GW. The government has announced an unprecedented policy push and states are providing the necessary infrastructure. Under this ambitious target, India solar market has become the third largest PV market in the world. We believe that it will be the second one soon. And also, the cost of solar equipment will drop a further 30-40% due to technology advancements and improvement efficiency in the next few years. It increases the competiveness of solar power largely.
Q: What have been some of the technology new trends in the module industry and how have you geared up for the same?
A: For the cell technology, the most popular technology is PERC, especially bifacial PERC technology. We position a leading role in the industry. For the module industry, half-cutted and stacked wafer module will be gotten more promotion in the next few years. Our company has invested about 5% of annual revenue in research and development, established institute of technology for and development of monocrystalline products throughout whole value chain, and introduced advanced research, development and production equipment as hardware foundation.
Q: What differentiates your company’s offerings from your peers?
A: First, mono technology strength; Longi has been specializing in mono technology for more than 17 years. It is the largest supplier of mono-crystalline silicon wafers as well as mono-crystalline solar module in the world. Second, specialized in LCOE; We provide best LCOE (levelized cost of electricity) Solution. Due to the high efficiency, mono-crystalline module can achieve best LCOE by lower BOS, lower EPC costs and lower investment cost. Third, Financial strength, LONGi stands out from the market by its strong financial performance which has recognized by industry. At last, Reliability; Longi applies strictly quality control system and management system. As a result, we provide 25-year power warranty and annual power attenuation 0.55%, the output reaches 83.8% in the 25th years. The warranty standard is higher than other manufactures. We also establish the strategic cooperation with the leading solar enterprises such as HUAWEI, TBEA, NDNE, DuPont and UNSW.
Q: Anything else you would like to add for our readers.
A: We are honored to cooperate with solar projects developers in India by providing best LCOE solution. LONGi has continuously improved business throughout the whole value chain and actively explored overseas markets by establishing companies in the United States, Japan, Ireland and Germany, as well as production bases in Malaysia and India. In the meantime, LONGi will continue to supply customers with high efficiency monocrystalline cell and module with lower LCOE and better cost performance ratio.