2018 marks the 100th anniversary of Panasonic's founding. As well as expressing thanks for the company's success over the past 100 years, this year's booth at CES was focusing on visual content to introduce the company's future vision that will pave the way to the next 100 years. The booth was divided into four zones - Immersive Entertainment, Connected World, Sustainable Energy, and Integrated Supply Chain - to highlight how Panasonic's proprietary technologies are helping make daily life a better experience and reflect solution categories within the repositioning of the Panasonic brand in the North American region.
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Panasonic booth at CES 2018 (Photo: Business Wire)
- Panasonic CES 2018 Booth Highlights in 45sec
- CES 2018 Panasonic Press Conference
Photos: Panasonic Booth at CES 2018
Panasonic also hosted Panasonic Live @ CES 2018, where six specialist social influencers from the entertainment, mobility, energy, and supply chain fields led panel discussions via live video broadcast directly from the show floor. Archive videos of the January 8 press conference, in addition to Technics products and smart devices on display at the Tech West venue, were also featured:
Panasonic at CES 2018
Main Exhibits at the Panasonic Booth
[History & Philosophy]
Meet Mr. Matsushita - The Founder's Enthusiasm and Imagination
A video revealing the past 100 years and management philosophy of Panasonic through the words of founder Konosuke Matsushita.
Panasonic has grown together with advances in home appliances. Through the display of notable products from the history of the company and dynamic projection technology, this exhibit demonstrates how technologies developed through Panasonic's consumer business are incorporated in today's B2B solutions.
Video: Meet Mr. Matsushita
A large screen shows Panasonic's vision for the year 2030 in which it aims to contribute to the improvement of people's lives and society through four key areas: Living Space, Supply Chain, Mobility, and Environment (Energy).
Video: Our Future Vision for A Better Life, A Better World
Living Space Autonomous Cabin - A future space proposing new value on how to spend time in the car in the age of autonomous driving
By 2030, when fully autonomous vehicles are expected to be common, there will be a significant change in how we spend time in the car. This exhibit introduces concepts for comfortable car interiors in the future that can be adjusted to suit four settings - Living Room, Business, Relax, and Entertainment.
Taking advantage of its portfolio in a wide variety of lifestyle-related products, Panasonic has developed the Home X Project, which aims to create new value in the home experience through user-experience and user-interface design ideally suited to different living spaces. Video presentations will introduce the concept behind Home X and introduce activities of Panasonic β, a new team set up in Silicon Valley to do research into what a home should be.
Panasonic Environment Vision 2050
Georamas and projection mapping demonstrate Panasonic's long-term vision for life in 2050 - one in which society further utilizes clean energy and one where the amount of energy created exceeds the amount of energy used.
Video: Autonomous Living Space Cabin
Using AV solutions and sports analyses solutions anticipated for 2025-2030, Immersive Entertainment offers a completely new entertainment experience.
Customer Engagement Technologies
Panasonic's entertainment-related business provides a full suite of wide ranging solutions that maximize customer value. This exhibit introduces the technologies behind it through visual content and demonstrations.
3D Projection Mapping
The system detects the locations of the objects which will be projected on. Based on the positional information, the system automatically generates images from 3D content from the viewpoint of the projector. This eliminates the need for precise mapping, making projection mapping easier than ever before.
This technology uses the flickering of LED light to send information to your smartphone. You can receive the signals using your smartphone's camera and a dedicated app. This Cloud service displays related information as augmented reality (AR) on top of the image seen through the camera, to improve fan engagement.
Advanced AV Solutions
Panasonic proposes a new form of entertainment that allows for sharing the excitement of live performances with people in remote places. For example, by using a variety of Panasonic's technologies such as 3D scanning, data compression and transfer, and spatial design, a whole town can be turned into a huge stage for a live Augmented Reality performance. Here, visitors can experience an immersive, whole new world of entertainment created with videos, lights and sounds developed in cooperation with Japan's leading entertainment company Avex.
Smart Venue Solutions
Anticipating a time when AR devices will resemble a pair of smart-glasses, this exhibit demonstrates a simulated experience in a future stadium. The ability to project a variety of information into any device and in any situation will enhance the stadium experience.
- Next-Gen Tech Transforms Live Events
- Smart Sports Venues: See, Hear, & Feel the Action
Connected World introduces the activities of two mobility businesses, automotive and avionics.
Smart Design Cockpit/Smart Vision Cockpit
On display are two cockpit system prototypes that are intended for practical implementation in accordance with the progress of Advanced Driver Assistance Systems (ADAS): one for 2020-2023, when so-called "level 2" driver assistance is expected to be widely available; and the other for 2023-2025, when "level 3" will be prevailing. Also on display is a new Range Rover Velar SUV, complete with a Touch Pro Duo dual touch screen system and a windshield head-up-display.
Scalable ePowertrain Platform
Panasonic introduces a compact electric powertrain platform it has developed for small electric vehicles. This energy-efficient and safe powertrain concept features integrated compactness, high efficiency, and flexible scalability. This is designed with a scalable combination of power and motor units in mind to contribute to the advancement of both two- and four-wheeled electric vehicles.
Through VR and exhibits of actual airplane seats (business class and economy), this display explains the concept of "travel thread" that integrates all aspects of the passenger experience from pre-flight - while you are still at home - flight to post flight.
Demos using VR devices let visitors experience what this travel thread is all about.
Companion App - Economy seats
Companion App allows travelers to completely customize their in-flight experience in advance from the comfort of their own home. This demonstration unveils the app's functions, from reservations of onboard services to choosing and downloading favorite films to watch.
New Business Class Cabin
Visitors can sit back in a new business class cabin adopted by American Airlines and experience the comfort of traveling in seats available only in American's Super Diamond business class.
Immigration Inspection System
Through a partnership with Silicon Valley-based Tascent, Panasonic has developed a new immigration inspection system for use in airports. A camera incorporated in the system scans the passenger's retina to identify the individual, facilitating speedy immigration inspections.
- Our Connected World at Panasonic CES 2018
- Smart Design Cockpit and Smart Vision Cockpit
- From Electric Vehicles to Micro Mobility
- Internet of Me at 30,000 feet
This corner showcases Panasonic's collaborations in lithium ion batteries and solar panels with partners striving to use sustainable energy sources. On display are examples from U.S. partner Tesla and Gogoro of Taiwan.
- Powering the Green Revolution
- Next Gen 2170 Lithium Ion Battery
[Integrated Supply Chain]
Here the supply chain business defines its future vision for the year 2025 and the essential technologies key to realizing its goals.
Supply Chain Vision Stage
Through presentations and videos, this exhibit illustrates a future model for an internet-connected supply chain based on RF-ID, and transformations of business models adapted to changes in society.
1. Parallel Link Robot - Remote Inspection of Finished Products
Customers can check the exterior of their customized products from remote locations by operating the Parallel Link Robot, which has a camera at the tip of its arm.
2. RF-ID Gate - Delivery Error Detection
Reading the information stored in the RFID tag attached to a piece of luggage, the system can quickly and automatically detect a bag delivered in error.
3. RF-ID In-Store Payment - Linked with Facial Recognition
An unmanned, cashless future payment system made possible by linking information from the RFID tag attached to the product with personal identification through facial recognition systems.
4. Automated Transport System - Automatic Delivery to Destination
A demo shows how the fork-lift robot automatically transports a loaded pallet to its destination while avoiding obstacles. Since it doesn't require special tracks to be pre-installed for the robot to follow, the robot can adapt to any change in layout.
- Overview Integrated Supply Chain
- Personalizing the Way Things Are Made, Shipped & Sold
Panasonic Booth Overview
Period: January 9 (Tue.) - 12 (Fri.), 2018
Venue: Las Vegas Convention Center (LVCC), Central Hall (#s12401 &12908)
Booth size: 2,508 m²
1) 100-year history of Panasonic and management philosophy
2) Corporate solutions, latest automotive and avionic devices, solutions
In addition to the main booth in LVCC, exhibits are also located in Tech West.
Venue: Sands, Halls A-D(#40060)
Exhibits: One-touch home automation ("eny" smart device), one-touch ID recognition, 3D camera stabilizers
Venue: Venetian Tower (Suites 29-111 & 29-115)
Latest Technics products
Reference Class Direct Drive Turntable System SL-1000R
Reference Class Direct Drive Turntable SP-10R
Video: One Touch Home Automation, One Touch ID Authentication - Sands Expo
Photos: CES 2018 Technics Room - Tech West, Venetian Tower
Download press releases, photos, and videos of the booth at
[Press Release] Panasonic Automotive to Exhibit at CES 2018 (Jan 9, 2018)
[Press Release] Panasonic Develops Scalable "ePowertrain" Platform for Small EVs - Looking ahead to the Coming Mobility Society (Jan 9, 2018)
20th Century Fox, Panasonic and Samsung Gain Momentum for Best Possible TV-Viewing Experience with HDR10+ Technology (Jan 6, 2018)
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