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Adani Solar, the Adani Group’s solar manufacturing arm, today announced the launch of its retail distribution business in Tamil Nadu with Festa Solar as the official channel partner for the region. Adani Solar has now extended its reach to more than 2,500 towns for the distribution of solar panels in India.
Through this partnership with Festa Solar, Adani Solar aims to rapidly penetrate and capitalize on Tamil Nadu’s renewable energy market. This will be a step towards facilitating the switch to sustainable solar power solutions at an economical rate, a change that is expected to greatly benefit residential consumers and commercial establishments in the region.
Tamil Nadu government is promoting solar power across the state through Rooftop as well as the Pradhan Mantri Kisan Urja Suraksha evam Utthaan Mahabhiyan Yojana (KUSUM) segments. The installation of Adani Solar’s off-grid panels will help consumers mitigate the
risks of power cuts while its on-grid panels will assist in reducing electricity costs. Adani Solar envisages an opportunity of 500 MW within these segments in the region. The target customers are predominantly in the rooftop, utility-scale, residential, commercial &
industrial (C&I), and solar pump segments.
Mr. Rahul Bhutiani, Head – Sales & Marketing, Adani Solar, said, “We are delighted to partner with Festa Solar in the retail distribution space. The Indian renewable energy sector has witnessed tremendous success in the installation and supply of solar power.
India is a growing economy with remarkable growth potential. We will be offering power facilities via solar panel distribution to customers at competitive rates for applications in the Tamil Nadu market. This region has enormous investment opportunities in renewable energy. Festa Solar, as the authorized channel partner of Adani Solar, will be responsible for all the solar retail requirements in the region.”
On the retail front, Mr. Bhutiani added, “Adani Solar will target 50% market share. We look forward to achieving higher reach and visibility for our product nationally by increasing power consumption through alternative forms of energy like solar energy.”
Adani Solar has rapidly expanded its retail presence across the country. Through its retail channel partners, the company has a sizeable presence in Rajasthan, Uttar Pradesh, Delhi, Haryana, Gujarat, Madhya Pradesh, Maharashtra, Kerala, Tamil Nadu, Telangana, Andhra
Pradesh, Kerala, West Bengal, Odisha, Assam, Manipur Mizoram, Arunachal Pradesh, Meghalaya, Nagaland, and Tripura.
Adani Solar continues to be a market leader in the segment and is the only manufacturer with IEC 2016 certification in all SKUs. With solar power being the fastest growing and the most preferred source of sustainable electricity generation, the Government of India has
increased the clean energy targets and is providing the necessary ecosystem for local manufacturing to flourish.