LONGi and Solar Solutions Group Forge Global Alliance to Launch High-Performance Solar Solutions with Iconic Consumer Brands

LONGi has entered into a strategic cooperation agreement with Solar Solutions Group, the international marketing and procurement specialist representing the AEG, Electrolux, and Duracell brands in the renewable energy space. The partnership was officially announced at SNEC 2025 in Shanghai, marking the beginning of a long-term collaboration centered around LONGi’s latest Back-Contact technology.

This joint effort will combine LONGi’s technological innovation and business development capabilities with Solar Solutions Group’s expertise in brand strategy, regional market adaptation, and go-to-market execution. By leveraging globally recognized consumer brands and cutting-edge solar advancements, the two companies aim to deliver high-performance, reliable, and accessible solar solutions to customers worldwide.“This strategic cooperation allows us to bridge cutting-edge solar innovation with the emotional and practical value of global consumer brands,” said Bryan Göddert, Group CEO at Solar Solutions. “We are proud to partner with LONGi – a company with exceptional management and a forward-looking vision – as we bring this exciting technology to customers around the world.”

“This collaboration aims to lead industry innovation and advance global sustainable energy development. “Kevin Chen, the president of Global Strategic Customer Department of LONGi DGBG said.