PALM SPRINGS, Calif.--(BUSINESS WIRE)--Todd Blue, Founder and CEO of indiGO Auto Group, with award-winning dealerships in Palm Springs, Rancho Mirage and Riverside, CA; Houston, TX; and St. Louis, MO; has announced today the official opening of the prototype for Porsche’s next-generation showroom design, the first-of-its-kind in the world, in Palm Springs. Formerly Porsche of Rancho Mirage, indiGO’s new facility, Porsche Palm Springs is inspired by a vision between the manufacturer and dealership group to provide customers with architecturally iconic and tech-immersive elements designed to transform the future of luxury retail.
The new “Destination Porsche” design offers an exclusive and immersive Porsche experience—from distinctive environments that reflect the spirit of each model offering, to luxurious customer-centric features, technology-driven conveniences and design innovation—this facility reflects Porsche DNA at every turn – past, present and future. Distinctive environments reflect each model offering including but not limited to the 911, Cayman, Cayenne, Macan, Boxster, Panamera, Exclusives, Classics and Taycan. These environments are designed to feature a one-of-a-kind experience through audio, visual and virtual reality elements to celebrate all facets of the brand.
The Porsche brand, which recently celebrated its 70th anniversary, reached a new peak in deliveries in 2018, equating to a 4 percent increase worldwide. The U.S. market alone experienced a three percent increase, equating to 57,202 vehicle deliveries throughout the year.
Porsche Palm Springs is located on a 2.7-acre lot on Highway 111 at 3737 East Palm Canyon Drive, adjacent to indiGO Auto Group’s BMW of Palm Springs dealership. Roughly 6 miles from the company’s luxury automotive campus in Rancho Mirage, the nearly 45,000-square-foot facility—which is 10 times larger than the old facility and will offer 30-40 percent more inventory—brings a new level of architectural innovation and modernism to the desert.
“We were approached by Porsche to be a part of something truly special and historic. What began as a vision has evolved into something that has exceeded all of our expectations and frankly, our wildest dreams,” said Mr. Blue.
From the building construction to the amenities, Porsche Palm Springs is representative of a forward-thinking and progressive future. The building is LEED-certified, utilizes solar power and is thoughtfully designed to retail and service the new Taycan, Porsche’s first all-electric vehicle scheduled to be released in 2020. The new facility also features fast charging portals where future Taycan owners can charge 62 miles of range in just four minutes.
When entering Porsche Palm Springs, visitors are welcomed by a walkable road that leads them through the entire facility and into the distinct vehicle environments, creating the ultimate Porsche journey. A unique, walkable bridge seen overhead on the second floor mimics one found in Stuttgart, Germany where Porsche vehicle bodies sit on a moving conveyor belt, transporting them through a glass bridge and to their next stage of assembly. The bridge serves as a key design element in the new showroom.
“Led by our passion for Porsche, we are honored to offer Southern Californians a new level of Porsche immersion and innovation, along with exclusive opportunities to interact with the brand unlike any other Porsche dealership on the planet,” Mr. Blue continued.
indiGO Auto Group customers can also expect an expansive, glass-enclosed Porsche boutique, multiple client lounges and cafes (including the world’s first 2nd floor VIP Lounge equipped with a full catering kitchen for small client events and private dinners), a fitting lounge with next-generation customization options and an expanded Parts Department.
An expanded service department—offering 16 service bays and two additional electric bays—will decrease wait times and also provide the desert’s first-ever Porsche indoor air-conditioned reception lanes for service pick up and drop off. While furthering the indiGO standard of hand washing each vehicle, the new facility will also feature indiGO’s first-ever indoor hand wash bays.
About indiGO Auto Group
Founded in 2010 by Todd Blue, indiGO Auto Group is a premier luxury automotive dealer group representing the top brands in the world through unparalleled, white-glove service. With 15 franchised dealerships across five U.S. markets—Houston, TX; Rancho Mirage, CA; Palm Springs, CA; Riverside, CA; and St. Louis, MO—the company retails and services Aston Martin, Audi, Bentley, BMW, Jaguar, Lamborghini, Land Rover, McLaren, Porsche and Rolls-Royce Motor Cars vehicles. Heavily rooted in the iconic Porsche brand, indiGO Auto Group offers state-of-the-art and award-winning Porsche facilities in all three states it serves, including a next generation, first-of-its-kind in the world facility in Palm Springs. indiGO’s five organizational certainties include a focus on prioritizing improvements, honoring the heritage of each brand, maintaining uniqueness and authenticity, exceeding customer expectations and working passionately to enlighten and activate customer ownership. This foundation has resulted in award-winning dealership performance and a tenured professional staff across the country. In addition to being named one of Automotive News’ Best Dealerships to Work For in the United States and Canada in 2015 and 2016, indiGO Auto Group has earned a multitude of community and industry accolades since its inception—J.D. Power Dealer of Excellence, Porsche Premier Dealer, Rolls-Royce Provenance, Jaguar Pride, Aston Martin Wings, and Audi Magna Society, among other achievements. To learn more about the company’s automotive passion and experiential approach, please visit https://www.indigoautogroup.com/, or follow on Facebook: