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Growatt Increased Investments In India’s Growing Rooftop Solar

India has outstanding solar potential and has become one of the largest emerging PV markets. However, its solar road gets bumpy from time to time.

On July 30 last year, Indian government announced a 25% safeguard duty on imported PV modules, which shocked the solar industry. As a result, India had added a solar capacity of 8,263 MW by the end of 2018, down from 9,782 MW added in 2017.

Yet, India’s rooftop solar continues its growth impressively with YoY growth rate at 66 percent according to report. Under these circumstances, brands from China that focuses on rooftop solar are continuing their expansion across India. Growatt, the Global Top 10 Solar Inverter Supplier has been increasing its investment in India.

“We’ve been here in India for over eight years. And we’ve seen through years of strong growth an enormous solar potential of Indian rooftop. One key factor is that the commercial and industrial consumers are paying higher grid tariffs and this is a good incentive for them to get PV systems on their roofs. So we are very optimistic about Indian rooftop solar market in the long term.” said Rucas Wang, Growatt Regional Director. Wang, who frequently travelled across India for business over the past 10 years, is very familiar with the local solar community. And he understands the potential and importance of Indian solar market.

“Indian solar market is on top of our list for business growth. We started increasing our investments significantly in marketing and staffing last year. Now we have a team of 24 local sales and service engineers. Service offices have been established in eight major cities to provide on-site service across India. A toll-free service hotline has also been set up as well to provide fast response for our customers.”

With continuous investments by leading solar companies like Growatt, Indian rooftop sector will probably become increasingly vigorous in coming years. And if policy and financing support comes in, rooftop installations will take off for sure.

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