Mon, Oct

Anand Mahindra bats for India, slams urban-rural consumer divide

From The Web - India
For a long-time we have been saying that there is a divide between rural and urban India, Anand Mahindra said. (Image: Reuters)

Products from the Mahindra group are now designed to cater to the whole ‘universe of customers’, breaking down the ‘artificial divide’ of urban and rural buyers, M&M Chairman Anand Mahindra said. Aspirations of the people residing in rural areas are identical to those in urban centres, spurred by the rapid increase in technology and communications, Mahindra told PTI.

“For a long time we have been saying that there is a divide between rural and urban India. We for some time in the Mahindra group have been seeing that as an artificial divide,” Mahindra said. The diversified group, with presence in multiple sectors, now designs its products keeping in mind varied nature of customers, he said.

“In our businesses we design our products now for universe of customers. We believe that rural people should not be looked down, they have the same purchasing power and their aspirations are the same,” he added. Mahindra further said: “We do not see any divide anymore. We think whatever we provide for urban customers we ought to provide the same to the rural customer as well.”

A leader in utility vehicles segment, Mahindra has products like Bolero and Maxx which are more popular in semi-urban and rural areas as compared to new models like XUV500, KUV100 and TUV 300 that are in demand both in big cities and small towns.

Mumbai-headquartered Mahindra group is a USD 19 billion entity with presence across various segments including automobiles, financial services, agribusiness, aerospace defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. The group employs over 2.4 lakh people in 100 countries.


Read full article on Financial Express - Industry




SolarQuarter Tweets

Follow Us For Latest Tweets

SolarQuarter Announcing India Green Finance Awards_ Nominations Now Open, 1 - 2 November 2018, Mumbai - https://t.co/TEczH7B2Ww
About 2 hours ago
SolarQuarter Cleantech Investment & Finance Week 2018_ EMobility & Renewable Energy, 1-2 November 2018, Mumbai_Register Now - https://t.co/z6ldlUXDE9
Friday, 12 October 2018 04:39
SolarQuarter 150+ Companies Attending SolarRoofs Bengaluru Edition, Last Day to Register! - https://t.co/eGtwXQdibC
Wednesday, 10 October 2018 08:08