The sudden outbreak of COVID-19 in 2020 has had a major impact on the global economy, PV market environment and user consumption patterns. As the world’s top provider of PV storage inverter, battery and PV storage and charging solution, SOFARSOLAR goes against the current in the domestic and foreign markets and has achieved a rapid sales growth of 150% during the global epidemic in accordance with the steady development market strategy, consolidating the market leader position and establishing a new benchmark for technology and innovation for the industry.
Recently, with its excellent quality, professional service quality and extraordinary market performance, SOFARSOLAR was once again rated as the “Top Brand Investor” in Polish market by EUPD Research, a German authoritative research institution. This is also the third consecutive year that SOFARSOLAR has won the award in the Polish market, which has built a good reputation in the local market and laid the leading position of SOFARSOLAR inverter in the Polish market.
Zhong Qizheng, Co-founder and Vice President of SOFARSOLAR, introduced that SOFARSOLAR’s continuous lead in the international market was mainly due to its steady international development strategy:
- Effective channel strategy. SOFARSOLAR has established complete marketing, service and storage centers in Poland, Italy, Germany, India, Australia, Vietnam, South Korea, Pakistan, Turkey, Dubai, Brazil, South America and other places to realize full coverage of global PV core areas;
2、 Adhere to the “PV Storage Combination” strategy. With its main business of PV inverter, energy storage inverter and battery, SOFARSOLAR forms a strong market synergy at the product side, just like a set of combination, fully meeting the new demand of the market and customers for PV storage combination;
3、 Keep embracing customers. Empower the channel with the marketing strategy of adjusting measures to local conditions, to truly realize the joint progress, coexistence and win-win with investors and customers.
At present, SOFARSOLAR PV storage sells well in more than 60 countries and regions around the world, covering six regional markets including Europe, Latin America, Southeast Asia, the Middle East, Africa and Oceania. It has a leading market share in China, Poland, Brazil, Britain, India, Italy and Korea, and has achieved product breakthrough in high-end markets such as Japan and Dubai. It not only provides customers with stable and reliable products, but also provides professional service support, which has won the high recognition of investors and developers.
“In today’s rapidly changing market, steady development has laid a solid foundation for the enterprise, and advanced R & D technology and stable products are the key to leading the market and highlighting the strength. EUPD Research, a research institution well-known in the world, has been precisely and justly selecting the enterprises with outstanding performance in product quality, brand satisfaction, brand loyalty and other indicators to provide more references for the market and users. This time, SOFARSOLAR stands out again, on the one hand demonstrating the company’s technical strength, and on the other hand reflecting its brand influence in the international market. At the same time, the hard work of research institutions is worthy of gratefulness.” said Zhong Qizheng.
In view of the future development of Polish PV market, Zhong Qizheng pointed out that the Polish market capacity is expected to be 2.15GW in 2021, 1.98GW in 2022 and 2.4GW in 2023, which indicates that Polish users and international investors have reached a consensus on the interest in solar power generation, and the market is progressing steadily; and SOFARSOLAR will also deeply implement the innovation-driven development strategy with its own advantages in product, market and service so that more Polish users can use stable and reliable PV storage products and receive a satisfactory market answer.
In the future, SOFARSOLAR will continue to upgrade the user experience of Polish consumers, creatively provide valuable services for local customers starting from customers, become the most innovative expert enterprise in the industry, and be the proud partner of customers. Also, SOFARSOLAR will shoulder the mission of new energy enterprises, accelerating the pace of energy integration and intelligent interconnection and promoting the application and popularization of clean energy around the world.