goodwe september

In Conversation With Karan Singh – Sales Director – South East Asia, SMA Solar

Karan Singh - Sales Director - South East Asia, SMA Solar

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In an insightful interview with SolarQuarter ASEAN magazine, Karan Singh – Sales Director – South East Asia, SMA Solar spoke about the company’s developments in the current year. He also gave us the highlights of their specialized inverters and their future growth and expansion plans.

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  1. How has the year 2021 been for SMA Solar. Please tell us about the major developments.   

The year 2021 has been a roller coaster ride for us all. With the entire region being affected with the second wave of Covid-19 and most of the region being under some sort of a lockdown for a major part of the year. But with improving vaccination numbers the SEA region is slowly and steadily coming to a kind of normalcy. Going forward we do foresee an aggressive growth trajectory for the region looking at the manufacturing base and the recent announcements by the various countries in the COP26 in Glasgow.

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2. Tell us about the key highlights of your string inverters. 

The main USP of SMA inverters has always been reliability with our products which have withstood the test of time. And this year has been special for SMA being our 40th year anniversary.

3. How do your central inverters stand out in terms of competition? 

Looking at the future prospects and the dynamics of the utilities wherein curtailment of power is rampant and affecting investors’ ROI, we feel that the future is in storage i.e. both AC and DC coupled solutions. This is where SMA has always stood out with all our current central portfolios being suitable for both the storage options. Another aspect that will drive storage forward is the decrease in pricing of the LFP batteries with the booming EV segment.

4. What are the plans for the year 2022?

For the future, we are seeing a lot of focus on the rooftop segment and storage applications. This is where SMA’s complete portfolio will be pivotal in addressing the market requirements.

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6. What are your plans for further growth and expansion in Southeast Asia?

We are looking at further enhancing our regional presence with local resources and partners to be closer to the customers. This is where SMA’s years of experience of a solid distribution and service network will be vital in catering to the diverse and scattered SEA market.

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