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SolarQuarter had an exclusive interaction with Felix Wu, Sales Director – Israel, LONGi SOLAR and gained a great understanding of the different aspects of the company with respect to the business, product, technology, and future growth plans.
How has the overall business been for LONGi Solar in Israel in 2021?
2021 has been a very fruitful year for LONGi in the Israeli market. We have doubled our shipment compared with the previous year, thanks to quick PV growth driven by Israel’s 2030 renewable target and our local partner, RCS Solar’s, close cooperation.
What makes LONGi modules the best fit for any region and specifically for a country like Israel?
In 2020, LONGi has shipped 24.5GW high-efficiency solar modules globally, making LONGi the largest solar module manufacturer in the world; we will continue to reach 40GW+in 2021, which proves our modules are most welcome by global customers. LONGi’s quick development is attributable to our leading solar technology, coupled with the most strict quality control and highest brand bankability in the industry. LONGi is the only solar company that wins Top Performer in all 8 categories of the DNV-GL 3rd party test, and LONGi brand is the only AAA bankable brand as per PVModuleTech ratings.
How do you see the module technology evolving in the region in the coming years?
LONGi is largest technology-driven solar company in the world. We are investing around 5% of our sales revenue into new technology R&D every year, and in 2021 alone we have created three world records with P-type, N-type cell efficiency. We’re on top of all new solar technology that can bring the best LCOE for our customers.
What are your plans for growth and development for the year 2022?
LONGi believes solar will transform the energy mix and boost economic growth for the longer future and will devote more resources to expand our capacity and product portfolio to meet global customer demand. We’re hopeful that Israel will reach the GW-level market in 2022 and in upcoming years, and will provide our most competitive product solutions to help Israel in the goal of reaching 30% renewable production by 2030.