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Servotech Power Systems Limited, a leading player in India’s Solar and EV charging space, inaugurated its first franchise outlet named ‘GreenWorld’, in Gurugram, Haryana. A first-of-its-kind shoppe, GreenWorld is a concept store introduced by Servotech purposed towards bringing all solutions related to solar power generation under one roof.
With a strong channel distribution network spanning across 21 Indian states, Servotech’s GreenWorld franchise outlet will help make their solar solutions, such as Power Conditioning Units (PCU), Solar Panels, Charge Controller, Street Lights, and Solar, Tubular, and Lithium batteries, more accessible and affordable for the masses, specifically in more remote and uncaptured markets where renewable solutions are yet to make their way.
The solar segment is on the rise in India and foresees immense growth potential across the country in the coming years. And, some of the key factors responsible for its growth are an upsurge in the use of renewable sources of energy by a more climate-sensitive customer cohort, growing number of players integrating and vectoring towards Green Energy sources, and the government’s mission to create conditions for a zero-emission future in India. Stores such as GreenWorld offer a brand an effective platform to demonstrate a strong synergy between their goals and product portfolio, helping in positioning themself as a standout player in their respective segment.
Earmarking the occasion of the opening of Servotech’s inaugural Green World outlet, Raman Bhatia, Founder and MD, Servotech Power Systems Ltd. commented, “Servotech has always had the goal of turning India into a solar-reliant nation. We have long conceived the idea of a solar-oriented franchise outlet in order to make our offerings accessible to every nook and corner of the nation. Our channel team’s perspicacious market research clubbed with our in-house marketing team’s creative penchant for designing, gave way to ‘Green World’, which conveys our resolve to increase solar outreach and communicates our brand values at best. We aspire to set up over 100 Green World stores in North India over the next one year, which will not only feature our solar offerings but also integrate our EV Charging capabilities so it can facilitate users of electric vehicles with on-the-move charging avenues. Collectively, these steps will prove to be actions of consequence towards achieving India’s successful transition to green energy sources.”