Powering Vietnam’s Future: A Visionary Conversation with COCO SOLAR’s CEO, Mr. Nguyen Khoa Dung

1. Coco Solar has been actively expanding its presence in Vietnam’s solar market. Can you share your key business plans and focus areas for the country?

CoCo Solar is committed to becoming a leading player in Vietnam’s renewable energy sector, particularly in the solar energy market. Our business plan revolves around offering affordable, accessible, and high-quality solar solutions for both residential and commercial customers. In the coming years, we plan to expand our customer base by providing flexible financing options, including our “buy-now-pay-later” model, which makes solar installations more accessible to families and businesses alike.

Our key focus areas include:

• Expanding installation services: We aim to scale up the number of rooftop solar systems we install across Vietnam, catering to the growing demand for renewable energy solutions.
• Technology and innovation: We’re focused on integrating the latest solar technologies to ensure maximum efficiency and longevity for our customers.
• Customer education: We will continue to educate the market about the benefits of solar energy and energy savings.
• Sustainability: Our focus is not just on growing our market share but also on contributing to Vietnam’s transition to a cleaner, more sustainable energy future.

2. What is Coco Solar’s short-term and long-term goals for the Vietnamese solar industry, and how do you plan to achieve them?

In the short term, Coco Solar’s primary goal is to acquire 1 million customers by the end of 2025. This ambitious target reflects our commitment to making solar energy more accessible and affordable for both households and businesses across Vietnam. To achieve this, we will:

• Expand our customer outreach through targeted marketing campaigns, educational initiatives, and partnerships with local businesses.
• Offer flexible and attractive financing options, such as our “buy-now-pay-later” plan, to make it easier for customers to adopt solar solutions.
• Increase our installation capacity by expanding our network of certified installers, ensuring we can handle a high volume of customer requests while maintaining service quality.

In the long term, our goal is to position Coco Solar as the top-of-mind platform for solar energy solutions in Vietnam. We aim to be the leading provider in the market, trusted by both individuals and businesses for our innovative and reliable products. Furthermore, our vision is to become a unicorn startup—a billion-dollar company—by continuously scaling our operations, expanding into new markets, and driving technological innovations that set us apart from the competition. To achieve this, we will:

• Invest heavily in technology and R&D to develop new products that further reduce energy costs and improve efficiency.
• Focus on customer satisfaction and loyalty, building a strong brand presence through exceptional service and ongoing engagement.
• Scale operations regionally by exploring expansion into other Southeast Asian markets, where renewable energy demand is on the rise.

3. With Vietnam’s growing demand for renewable energy, how is Coco Solar positioning itself to meet market needs and regulatory developments?

Coco Solar is keenly aware of Vietnam’s growing demand for renewable energy and is strategically positioning itself to address this. We are continuously aligning our offerings with regulatory frameworks and government incentives, which promote renewable energy adoption. To do so, we are:

• Ensuring compliance with local regulations and incentive programs that encourage the use of solar energy.
• Focusing on efficiency and affordability, making solar power a viable alternative to traditional grid electricity for both individuals and businesses.
• Leveraging partnerships with industry leaders to stay ahead of technological advancements and regulatory changes, which will allow us to provide high-quality, future-proof solutions.
• Advocating for policy changes that support a faster transition to clean energy, including reducing barriers for customers and streamlining permit processes.

4. Coco Solar has collaborated with industry leaders like Trina Solar. How are these partnerships enhancing your product offerings and market reach?Our partnership with industry leaders such as Trina Solar has been instrumental in enhancing both the quality and reach of our product offerings. Trina Solar’s cutting-edge technology allows us to offer top-tier solar panels that are more efficient, durable, and cost-effective. With this collaboration, we can:

• Expand our product portfolio, including offering solar storage solutions and smart energy management systems.
• Benefit from Trina Solar’s extensive global experience and technical expertise, ensuring that we stay at the forefront of innovation in the solar industry.
• Leverage Trina’s global network to reach more customers and scale our operations across Vietnam, enabling us to provide superior customer service and faster installation times.

5. Are there any upcoming projects, product launches, or strategic initiatives that Coco Solar is excited to introduce in Vietnam?

Yes, Coco Solar is thrilled to announce the upcoming launch of our CoCo Website and CoCo App. These platforms are designed to make the process of installing rooftop solar and utilizing our flexible payment plans simpler, faster, and more accessible for our customers.

By launching these platforms, we aim to streamline the entire customer experience—from the initial inquiry to installation and post-installation support. The CoCo Web and App will not only enhance convenience but also empower our customers to take full control of their solar energy system, making the transition to clean energy easier than ever.