Freyr Energy, one of India’s leading residential solar solutions providers, has announced the launch of the country’s first intelligent self-cleaning solar systems along with its new generation of hybrid solar solutions. These innovations aim to address two major challenges faced by homeowners using solar energy: the buildup of dust on solar panels and frequent power outages. Dust accumulation can reduce the efficiency of solar panels by as much as 30 percent if they are not cleaned regularly. To tackle this issue, Freyr Energy has introduced an intelligent self-cleaning solar system that uses advanced sensor-based technology and a water-efficient cleaning mechanism.
The system automatically keeps the panels clean, helping maintain high energy output while reducing the need for manual cleaning. It also cuts water usage by up to 90 percent compared to traditional cleaning methods. For households in regions with high dust levels, this technology makes solar energy a low-maintenance and more reliable choice. The company’s next-generation hybrid solar systems complement this innovation by combining on-grid connectivity with battery storage. These systems ensure an uninterrupted power supply, even during grid failures. They allow homeowners to store excess solar power and use it during peak demand, helping reduce electricity bills and dependence on the grid.
Saurabh Marda, Co-Founder and Managing Director of Freyr Energy, said that states such as Uttar Pradesh, Madhya Pradesh, Maharashtra, Telangana, Andhra Pradesh and Kerala are becoming key markets in India’s growing solar sector. He explained that the new self-cleaning technology is especially useful in regions with high dust levels and changing weather patterns that trap pollutants. He added that, when combined with hybrid systems, these solutions make solar energy more affordable and profitable. With rising awareness about government subsidies and a payback period as short as three to four years, he noted that the current environment is highly favourable for adopting residential solar.
Homeowners in many states can also take advantage of attractive subsidies offered by both the central and state governments. Uttar Pradesh currently offers subsidies of up to ₹1 lakh, the highest in India. Madhya Pradesh provides up to ₹78,000, while Kerala supports solar adoption through incentives under its Soura programme along with the central government’s PM Surya Ghar Yojana. These financial benefits, combined with Freyr Energy’s advanced technologies, help homeowners recover their investment quickly and enjoy free electricity for more than two decades.
Freyr Energy has become the leading solar provider in the Telugu states, recording the highest number of installations in the region. With over 12,500 installations nationwide and a total installed capacity of more than 120 MW, the company is well-positioned to support the renewable energy goals of states such as Uttar Pradesh, Madhya Pradesh, Maharashtra, Kerala, Telangana and Andhra Pradesh, while contributing to India’s national target of achieving 500 GW of renewable capacity by 2030.
The company has already seen strong demand in several cities across these states, including Lucknow, Kanpur, Prayagraj and Varanasi in Uttar Pradesh; Jabalpur, Indore, Bhopal and Gwalior in Madhya Pradesh; Nagpur, Pune and Nashik in Maharashtra; Trivandrum, Kochi and Thrissur in Kerala; Hyderabad, Warangal and Nizamabad in Telangana; and Vishakapatnam, Kakinada, Tirupati and Vijayawada in Andhra Pradesh. Rising electricity costs, concerns about dust maintenance and the company’s strong after-sales service, combined with flexible financing options from leading institutions, have contributed to this surge in adoption.
Freyr Energy also operates ten solar experience centres that have helped guide and support more than seven lakh customers across India, further strengthening the company’s role in advancing clean energy adoption nationwide.
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