Tata Power Delhi Distribution Limited (Tata Power-DDL), a leading power utility serving nearly 9 million residents in North Delhi, has launched its flagship ‘Solar Ambassador’ initiative aimed at promoting widespread adoption of rooftop solar systems under the Government of India’s PM Surya Ghar Muft Bijli Yojana.
As part of the initiative, Tata Power-DDL has appointed 20 specially trained officials as Solar Ambassadors who will engage with communities to raise awareness and accelerate the adoption of residential rooftop solar solutions. The program was officially unveiled on National Youth Day at the TPSDI – CENPEID Green Energy Skill Centre in Rohini, Delhi.
The launch event saw the presence of senior officials, including Mr. Ravi Dadhich, Special Secretary (Power), Government of Delhi; Mr. Dwijadas Basak, CEO, Tata Power-DDL; Ms. Kiran Gupta, Chief – Customer Experience, Commercial, Government Affairs, EAC & Consumer Litigation; Mr. Praveen Agrawal, Chief – Human Resource, Industrial Relations, Facility Management & Health Services; Mr. Rahul Kumar, Head – Special Customer Management & Solar; and Mr. Shashank Sharma, HoD – G&I, NBS & Solar.
The Solar Ambassadors, trained extensively in rooftop solar technologies at the TPSDI – CENPEID Green Energy Skill Centre, will serve as community advocates for solar energy across North-West Delhi. Their responsibilities include educating households about the benefits of rooftop solar installations, promoting sustainable energy solutions, and acting as a bridge between government policies and nearly 1.5 million consumers within Tata Power-DDL’s operational area. Each ambassador has been provided with a distinctive jacket symbolizing their official role and leadership in the program.
Speaking on the launch, a Tata Power-DDL spokesperson said, “Empowering young professionals with future-ready green energy skills is essential for driving India’s clean energy transition. The Solar Ambassador initiative reflects our commitment to nurturing youth leadership in sustainability while supporting the national mission of expanding rooftop solar adoption. With structured training and on-ground engagement, these ambassadors will act as catalysts for change—enabling households to confidently adopt solar energy and contributing to a resilient and self-reliant energy ecosystem.”
Mr. Ravi Dadhich, Special Secretary (Power), Government of Delhi, highlighted the importance of grassroots initiatives, stating, “India’s clean energy transition depends significantly on how effectively we empower the next generation. Through the PM Surya Ghar Muft Bijli Yojana, the Government aims to create one crore solar-powered households across the country. Initiatives like Tata Power-DDL’s Solar Ambassador programme play a crucial role in bridging policy intent with community-level action.”
The program, spearheaded by Tata Power-DDL’s Solar Group, seeks to strengthen community engagement and youth participation in sustainable development, contributing meaningfully to India’s national clean energy mission.
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