Tata Power, India’s largest integrated power utility has always been committed towards empowering the lives of underprivileged communities in an effective and sustainable way. Recognising this effort, the company was bestowed with two Gold Awards and one Silver Award at the recently held 9th ACEF Asian Leaders Forum and Awards, 2020 for ‘Excellence in CSR’ and ‘Excellence in Branding & Marketing’.
The company received two golds for ‘Excellence in CSR’ for its ‘Adhikar Champion’ and ‘SaheliWorld’ initiatives across two categories i.e. for Ethical Business Practices Awards and Social Impact Awards under the ‘Best Employee Volunteer Program’ and ‘Best Corporate – Community Partnership’ sub-categories respectively. Tata Power has also bagged a Silver Award for its ‘Switch off to Switch on – Season 2’ campaign under the ‘Most admired Not for Profit Marketing’ category.
The Adhikaar programme is an interlinked socio-economic and scheme-based initiative that aims to inform, enable and empower marginalised communities. The programme also involves self-help groups (SHGs). Whereas, SaheliWorld is an online platform which aims to showcase handmade products made by rural artisans by providing them with employable skills and employment opportunities. ‘Switch off to Switch on’ is an initiative to create nationwide awareness about the importance of responsible energy consumption and conservation.
Speaking on this achievement, Mr. Praveer Sinha, CEO and Managing Director, Tata Power, said, “It is an honour to be recognised by ACEF Asian Leadership Awards for our initiatives and commitment which made a difference to the lives of people and the industry by empowering them in every possible way. This recognition will inspire us to raise the bar and enhance the lives of more and more people in future.”
Founded in 2012-13, the ACEF program is organised by a team of professionals from India, Srilanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Srilanka. Our programs are focused on Customer Engagement Actiities, Branding, Marketing, CSR, Rural Marketing, Properties (Hospitality & Real Estate), HR and are planned for India, Srilanka, GCC Continent and Asia Pacific Regions.