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Despite COVID-19 and the implementation of lockdowns impacting the sector, India added 3.9GW solar installation in the first quarter of 2021. JinkoSolar is poised to be at the number 1 spot again, with a total shipment of 800MW, accounting for 20 percent of India’s Q1 deployment, according to the latest report published by a leading research company JMK Research & Analytics. JinkoSolar’s flagship model Tiger Pro, which is believed to have been dominating the market since last year, contributes greatly to this figure.
New figures released by JMK Research showed that about 3900 MW of solar capacity was added between January and March, with around 800 MW of that being supplied by JinkoSolar alone. Although there were construction delays, restricted movement of equipment, supply and labor shortages due to COVID-19, the Ministry of New and Renewable Energy (MNRE) had issued a blanket extension to all project developers foreseeing the additional delayed capacity coming online in the first half of 2021.
JinkoSolar having built its footing in large-scale utility markets in India, is now marching towards the DG segment to capitalize on opportunities in the growing rooftop business. “Moving to the second quarter of 2021, JinkoSolar’s Tiger and Tiger Pro ultra-high power series modules will continue to meet the needs for higher power generation so as to maintain our market share in the high-end distribution market,” said Daniel Liu, General Manager of JinkoSolar India.
JinkoSolar has been doing its bit to change the perception of the Indian market from low cost and low quality. Whether consciously or unconsciously, customers use pricing as a quality and reliability indicator. We believe that premium pricing guarantees a premium product too. So pricing is crucial to ensure quality, reliability, and longevity. JinkoSolar through its unique product and costing strategy strives to achieve these virtues while staying competitive too.
This makes us stand out as leaders in this dynamic market and we hope for similar results in the coming quarters with the support from our esteemed customers in India.