Driving Solar Innovation: Mohammed Al Matari Discusses Naif Falcon’s Pivotal Partnership with LONGi in MENA

In the rapidly evolving landscape of renewable energy, the MENA region stands out as a dynamic market with immense potential. At the forefront of this transformation is Naif Falcon Trading, a key player in the distribution of solar energy solutions. Spearheading their strategic initiatives is Mohammed Al Matari, the General Manager, who brings a wealth of experience and a deep passion for sustainable energy. With a strong background in finance and a proven track record of success in the solar sector, Al Matari has been instrumental in driving significant market developments, particularly in collaboration with leading global suppliers like LONGi Solar.

Since 2022, Naif Falcon Trading has partnered with LONGi, a company renowned for its innovation and reliability in solar technology. This partnership has not only enhanced Naif Falcon’s product offerings but has also set a new standard in the MENA market, particularly with the introduction of LONGi’s solar module with BC technology (Himo X6 Max series). These products, designed to withstand the region’s harsh climatic conditions, have received widespread acclaim for their efficiency and durability.

In this interview, Mohammed Al Matari shares his insights into the strategic partnership with LONGi, the advantages their products bring to the MENA region, and his vision for the future of solar energy in this rapidly growing market. His leadership and commitment to advancing sustainable energy solutions are evident in every aspect of Naif Falcon Trading’s operations, making this conversation a valuable resource for those interested in the future of solar power in the MENA region.

1. Can you share insights into your journey with Naif Falcon Trading and the role it plays in the MENA solar market, particularly in partnership with LONGi?

Naif Falcon Trading has been a key player in the MENA solar market for several years. Our journey began with a focus on providing high-quality solar solutions to meet the growing energy demands in the region. Our partnership with LONGi, established in 2022, has been pivotal in achieving this goal. LONGi’s reputation for innovation and reliability aligns perfectly with our mission to deliver top-tier solar products to our customers. Together, we’ve successfully introduced advanced solar technologies to the market, making a significant impact on the region’s shift towards renewable energy.

2. How has the partnership with LONGi influenced Naif Falcon Trading’s product offerings, and what value does it bring to your customers?

Partnering with LONGi has significantly enhanced our product portfolio. The introduction of LONGi’s Hi-Mo X6 Max modules has set a new benchmark in the market. These products are not only highly efficient but also designed to withstand the challenging weather conditions in the MENA region, such as extreme heat and humidity. Our customers value the performance, durability, and aesthetic appeal of these modules. This partnership has allowed us to offer solutions that not only meet but exceed our customers’ expectations, reinforcing our position as a leading distributor in the region.

3. What specific advantages do LONGi’s Hi-Mo X6 Max modules offer in the MENA region, and how have they been received by your customers?

LONGi’s Hi-Mo X6 Max modules bring several advantages to the MENA market. These modules are equipped with advanced HPBC technology, which boosts efficiency even under high temperatures, a common challenge in this region. Additionally, they feature anti-dust and anti-humidity & heat properties, making them ideal for our environment. Customers have been particularly impressed by the enhanced performance and the noticeable reduction in energy costs after installation. The positive feedback we’ve received underscores the value these modules bring, and they have quickly become a preferred choice for many of our clients.

4. How does Naif Falcon Trading contribute to the adoption and promotion of LONGi’s technologies in the MENA region?

As a distributor, Naif Falcon Trading plays a crucial role in the adoption and promotion of LONGi’s cutting-edge technologies in the MENA region. We ensure that our customers are well-informed about the latest products and their benefits through direct communication, training sessions and participation in key industry exhibitions. By providing hands-on experience and showcasing the superior performance of LONGi’s modules, we help drive market acceptance and customer confidence. Our strong relationship with LONGi enables us to stay ahead of industry trends and deliver the best solutions to our clients.

5. Looking ahead, what are your expectations for the future of the solar market in the MENA region, and how do you see LONGi contributing to this growth?

The future of the solar market in the MENA region looks incredibly promising, with continued growth expected as more countries invest in renewable energy. LONGi is well-positioned to be at the forefront of this expansion, thanks to their commitment to innovation and their focus on developing products tailored to the specific needs of the region. We anticipate that LONGi will continue to introduce new technologies that push the boundaries of efficiency and sustainability. Naif Falcon Trading is excited to be part of this journey, working alongside LONGi to deliver cutting-edge solutions that will power the region’s future.