WAACAB’s Solar Surge: A Conversation with CEO Ketan Vora on Quality, Capacity, and Future Expansion

Ketan Vora, Managing Director of WAA Cables Pvt. Ltd. (WAACAB), is a visionary leader with a robust background in marketing, finance, and law. As a founding member of WAACAB, he has been pivotal in driving the company’s growth and innovation in the solar industry. With over 15 years of experience at WAAREE, India’s largest energy group, Mr. Vora has excelled in roles ranging from regional head to CEO, (Pump Division) bringing a holistic and collaborative approach to leadership. His mantra, “GET TOGETHER & GROW TOGETHER,” embodies his commitment to empowering WAACAB’s partners and customers.

1. Can you provide an overview of WAACAB’s product portfolio, particularly focusing on the solar segment?

At WAACAB, we pride ourselves on delivering a comprehensive range of high-quality cables and accessories tailored for diverse applications. In the solar segment, our portfolio includes robust and reliable solutions such as solar DC cables, solar connectors, ACDB (AC Distribution Boxes), DCDB (DC Distribution Boxes), AJB (Array Junction Boxes), and LT (Low Tension) panels. Each product is meticulously engineered to withstand extreme weather conditions and ensure optimal power transmission, addressing the growing demands of renewable energy installations. Our commitment to innovation and quality ensures that our solutions empower the future of sustainable energy.

2. WAACAB is known for its world-class quality products. Can you briefly discuss WAACAB’s manufacturing capacity and key quality measures?

At WAACAB, we take pride in our state-of-the-art manufacturing facilities, which are equipped with advanced machinery and cutting-edge technology. Our robust capacity enables us to meet large-scale demands without compromising on quality. We adhere to international standards, implementing rigorous testing protocols at every stage of production. These stringent quality measures ensure that our products consistently meet the highest industry benchmarks, earning approvals from prestigious organizations like NTPC and SJVN.

Additionally, our products are certified under globally recognized standards, including ISO, BIS, TUV, IEC, RoHS, CE, and EN50618. These certifications not only reflect our commitment to maintaining world-class quality but also provide our customers with confidence in the safety, reliability, and compliance of our products

3. How do you assess the current market size for WAACAB’s solar products in India, and what factors are driving the demand?

The market for solar products in India is experiencing rapid growth, fueled by the government’s strong push for renewable energy adoption and increasing awareness of sustainable practices. At WAACAB, we recognize the substantial growth potential driven by the rising number of solar installations across the country. The demand for reliable, high-performance cables and accessories is on the rise as the industry shifts towards higher efficiency and durability standards. Our unwavering commitment to quality and innovation uniquely positions us to capture a significant market share in this expanding sector.

4. What are WAACAB’s future offerings and expansion plans?

WAACAB is deeply committed to innovation and sustained growth. Our future offerings will include cutting-edge cable solutions designed for emerging technologies and expanding renewable energy sectors. We plan to significantly expand our manufacturing capabilities, strategically explore new markets, and invest heavily in research and development to stay ahead of industry trends. Our goal is to continuously enhance our product portfolio, ensuring that we meet and exceed the evolving needs of our customers.

5. How does WAACAB maintain efficient distribution and customer satisfaction across India?

At WAACAB, we ensure efficient distribution and maintain high levels of customer satisfaction through a well-established logistics network and strategic partnerships. Our focus on timely delivery, robust after-sales support, and proactive client communication sets us apart. By adopting a customer-centric approach and leveraging advanced tracking systems, we guarantee that our products reach customers promptly and in pristine condition, consistently meeting their expectations.