Brands For Less (BFL) Group and Emirates Electrical Engineering (EEE) Partner for 958 KW Solar Project in UAE

rows of solar modules in photovoltaic power station
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UAE-based off-price retailer Brands For Less (BFL) Group has signed a partnership agreement with Emirates Electrical Engineering (EEE) to launch a 958KW solar project in the country.


As part of the agreement, EEE – the Al Rostamani Group division specialising in executing turnkey projects in power transmission and distribution (PT&D) – will handle the design, engineering, installation, and maintenance of a large-scale solar energy system for BFL.


Emirates Electrical Engineering LLC ( EEE ) a member of the Al Rostamani Group is well known and specialized in designing and executing turnkey projects in Power Transmission & Distribution (PT&D) business. The Company undertakes EPC (Engineering, Procurement & Construction) projects right from Design stage to Testing and Commissioning of High Voltage Substations, Cable networks and Transmission lines; in addition to that the company can also undertake Industrial Electrical Projects for projects such as steel mills, petrochemical industries, ports, etc. We possess a successful history of delivering power supply opportunities all across the UAE since 1977.

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Believing in sustainability and following the green local and global initiatives and directions, Emirates Electrical Engineering has evolved into one of the fastest growing downstream solar companies. World Class EPC services, Leasing & Financial solutions, Operation & Maintenance services plus Asset Management provision are mainly the pillars of EEE’s Solar Division that constantly delivers High Performance Solar Systems. EEE has a strong, dedicated and experienced solar team that along with the in-house capabilities and covered by the legacy of Al Rostamani Group are creating a new different edge to the Solar Energy industry locally and soon internationally.


In total, 2,040 high-efficiency solar panels will be mounted on the rooftops of two of the group’s properties, including its original warehouses in Jebel Ali Free Zone and its Techno warehouse and facility, both spanning a 10,000 sqm surface.

EEE will be responsible of the initial on-site inspection to determine, assess, and account for all mechanical and electrical requirements before carrying out the installation of the photovoltaic panels in compliance with the health and safety standards of Dubai Electricity and Water Authority (DEWA) and DRRG connection guidelines.

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The agreement marks the first large-scale green project by BFL Group – which retails in fashion, homeware and toys – as part of its commitment to sustainability, community welfare, and a healthier environment.

By rolling out the new solar power system, BFL Group says it will avoid the yearly greenhouse gas emissions of 151 passenger vehicles; 78,767 gallons of gasoline consumption; 771,304 of coil burned; 80 homes’ energy consumption; 119 homes’ electricity consumption; 1,621 barrels of oil consumption; and 89,272,555 of smartphones charged. This is also equivalent to 29,785 trash bags and 238 tonnes of waste recycled instead of landfilled.

The company is also planning to apply the same model to more of its properties in the near future.

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