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Oman Tourism Development Company (OMRAN Group) celebrates the launch of ‘The Sustainable City – Yiti’ in partnership with Diamond Developers – the leading company in developing sustainable communities.
With an investment value of nearly one billion US dollars, the fully integrated, urban, mixed-use master project reflects the group’s goals towards driving the social and economic development through sustainable tourism projects that attract FDI in line with Oman Vision 2040 and the National Tourism Strategy.
Slated for completion by 2025, the project will feature 1657 eco-friendly and energy-efficient residential units which will offer significant savings on utility bills. While being completely energy independent with solar panels and biogas meeting 100 percent of its energy requirements, self-sustenance is also an integral element of the project through the incorporation of productive farming areas and greenhouses. Private farming slots will be allocated for residents to encourage them to grow their own produce. The city is also designed to recycle 100 percent of its waste and water. The project is geared to reduce carbon emissions by adopting clean mobility solutions like autonomous shuttles and electric cars, and by deploying EV charging stations around the project. The car-free residential areas, while advancing net zero goals, will also contribute towards making it a safer environment for families and promote social engagement within the community.
Spread over an area of 1 million square meters, ‘The Sustainable City – Yiti’ – will be developed within the phase 1 of the Yiti Integrated Tourism Development Masterplan – is the first project in Oman that meets the global green practices and is in adherence to the highest sustainability standards. This iconic destination is situated in the capital city of Muscat.
Commenting on the inauguration, Eng. Mohammed Salim Al Busaidi, Chairman of OMRAN Group, said, “Our partnership with Diamond Developers to launch ‘The Sustainable City – Yiti’ is a unique milestone in our journey as we continue to invest, develop, and maximise the limitless potential of Oman’s tourism sector. As it’s being developed within one of the largest urban developments in the Middle East, it will open avenues for numerous lucrative investment opportunities for both local and international investors in line with the directions of Oman Investment Authority. Mirroring the Sultanate’s goal of driving transformational change to attain a green, circular economy and emissions reduction, the city embraces the highest standards of sustainability and attests to our vision of creating an eco-conscious community that is harmoniously aligned with the distinct geography of the region.”