Exploring Future Growth: An Interview with Ningbo Deye Technology on Product Developments and Expansion Plans in India

Key Highlights:

1. Ningbo Deye Technology unveils innovative product developments tailored for the Indian market, enhancing their competitive edge.”
2. “Strategic expansion plans in India reflect Ningbo Deye’s commitment to bolstering market presence and meeting evolving consumer demands.”
3. “Aligning with overarching growth objectives, Ningbo Deye’s initiatives in India signify a proactive approach to solidifying market positioning and driving sustained success.

1. Can you provide an overview of Ningbo Deye Technology’s presence and operations in the Indian solar PV markets? How does the company differentiate itself from competitors in the highly competitive market such as India?

Deye Inverter & Deye ESS is a subsidiary of Deye group. Since 2007, Company has been investing, researching and developing products & solutions for better mankind in the field of Renewable Energy. Deye’s hybrid inverter, lithium batteries made them superior to any other competitors in India & globally. Also, bulk manufacturing within house R&D makes us better and consumers first choice in selecting the inverters / batteries.

2. What innovative features or technologies does Ningbo Deye Technology offer in its solar PV inverters specifically tailored to meet the needs and challenges of the Indian solar market?

Innovative features not just in products & solutions but also in complete process, such as higher current rating inverters, bigger rating hybrid inverters for residential, commercial & industrial segment, best service policy in India and globally with multiple service centers spread across the regions. All these together makes our products & solutions to meet the challenging & dynamic industry.

3. How does your company ensure the reliability and efficiency of its solar PV inverters, particularly in diverse climatic conditions prevalent in India?

As we are a global leader and supplier of our products & solutions to 50 countries.

We have 500 R&D engineers working on reliability of the product, improving efficiency, producing stable product which shall work in different climatic conditions.

Also, our engineers are working towards an affordable product from which consumers can be economically beneficial.

How does Ningbo Deye Technology adapt its product offerings and marketing strategies to stay competitive in the Indian solar PV markets?

Deye strategically appointed distributors in India. Festa Solar (South India), Watthut Electronics (North, East & Northeast) and Greenedge Energy (West India).

Through them & Channel partners, Deye is offering & marketing the products & solutions in India. 

We surpassed 1Gw in 2023 and expecting to reach milestone of 2Gw in mid of 2024.

4. Can you discuss any upcoming product developments or expansion plans for Ningbo Deye Technology in India? How do these align with the company’s overall growth objectives and market positioning?

All in one solution (Hybrid + Battery), Higher rating of hybrid inverters for industrial applications and affordable products are the upcoming products and are under development. Also, strategically we are planning to manufacture inverters & battery in India at various locations supporting regional installers. Company is expecting to triple its growth in India and globally. Also expecting to grab market share of 25%.