SOFAR Reveals New Brand Identity And Website Reflecting Company’s Focus On The Net-zero Future


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SOFAR, the global leading supplier of solar PV and energy storage solutions unveils a new brand campaign, including a new visual identity, a new avatar, and a new website, reflecting the company’s commitment to innovation and its role and purpose of powering a net-zero future.


A new logo for new implications


Shortened from ‘SOFARSOLAR’ to ‘SOFAR’, SOFAR endows its new brand name with new implications. Each letter of the brand name is taken from a relevant word, including ‘S’ from Sustainable, ‘O’ from net-zero, ‘F’ from future-proof, ‘A’ from ‘Affordable’ and ‘R’ from ‘Reliable’, emphasizing its ambition on reshaping the future energy structure with its advanced energy solutions. 

A new VI, a new look

the new wordmark has been modernized in both color and typeface. Adopting aurora green, standing for clean energy, and cerulean blue, representing digitalization, the new brand image demonstrates a deep integration of these two elements. 

A futuristic-look website, a better experience

SOFAR has also revamped its website and adopted a futuristic look that is optimized to offer site visitors a smooth, user-friendly and more interactive experience. Allowing horizontal switch to the homepage, it offers the users a more innovated interaction experience. The new website also presents a comprehensive ecosystem of future digital energy to the users. In addition, users can also see the dynamic product deconstruction, gaining a more vivid understanding of the products.  

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Meet Xiaohang, SOFAR’s new brand avatar

To everyone’s surprise, the company also reveals its new brand avatar- Xiaohang to the public. Endowed with the characteristics of being lively, enterprising, honest and knowledgeable, this new avatar also embodies the spirit of integrity, exploration and consideration of SOFAR, bringing the corporate brand closer to the public.

Stepping into the 10th year of its rapid expansion, SOFAR is now the global top 5 storage inverter brand and is continually leading the on the edge of Photovoltaic energy storage technology revolution. In 2022, SOFARSOLAR launched its revolutionary All-in-one SOFAR PowerAll integrated photovoltaic energy storage system, bolstering its leading position in the photovoltaic energy storage sector. By the end of 2021, the company has shipped over 1 million inverters to more than 100 countries globally, empowering its global customers to live to a more sustainable and low carbon lifestyle. 

“Upholding the mission of technology drives green energy, we are devoted to be the leader of digital energy solutions,” said Guy Rong, senior vice president of SOFAR. “In the future we continue focusing on renewable energy technologies, investing heavily on R&D and sticking to innovation-driven growth, bringing our sustainable, net-zero, future-proof, affordable and reliable clean energy solutions for all,” Rong concluded. 

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SOFAR is a global leading supplier of solar PV and energy storage solutions and committed to be the leader of digital energy solutions. SOFAR has always insisted on independent innovation, established a global R&D network with three R&D centers. As the world’s fastest-growing solar energy brand, SOFAR compound annual growth rate reaches 86% and its annual production capacity reaches 10 GW for PV & storage inverters and 1GWh for batteries. By the end of 2021, SOFAR had shipped over 1 million inverters to more than 90 countries, becoming the TOP5 Global Hybrid Inverter Suppliers.

Learn more about SOFAR by visiting: https://www.sofarsolar.com/.

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