Saatvik Green Energy Limited (SGEL) has announced the appointment of Bollywood actor Kartik Aaryan as its official brand ambassador. The decision came out of an informal conversation between the company’s leadership team, Chairman and Managing Director Neelesh Garg, Managing Director Manik Garg, and CEO Prashant Mathur which gradually developed into a strategic move to strengthen the brand’s public identity.
Neelesh Garg, Chairman and Managing Director, SGEL, stated, We saw that same integrity, hard work, and humility in Kartik’s journey—from Gwalior to global stardom. That’s when we knew—it wasn’t a pitch, it was a purpose.”
Manik Garg, Managing Director, Saatvik Green Energy Limited, mentioned, “As we step into a new decade of our journey, Kartik Aaryan becomes not just the face of the brand, but the voice of this belief. With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow.”
Kartik Aaryan remarked, “I’m excited to be part of the Saatvik brand. As someone who believes in responsible choices, whether in life or work, this association feels natural. Clean energy is not just a necessity—it’s a shared responsibility. I’ve always believed in backing missions rooted in integrity and I’m looking forward to this wonderful collaboration.”
Prashant Mathur, CEO, SGEL, also added, “Kartik represents the new India—ambitious yet authentic. He’s not just a youth icon—he’s a believer. In ethics, in effort, in empathy.”
Kartik Aaryan, known for his humble nature, mass appeal, and connection with everyday audiences, was seen as a fitting representative of SGEL’s values and vision. His personality aligns with Saatvik’s commitment to being both aspirational and accessible, making him an ideal face for the brand as it continues to grow its presence in the renewable energy sector. The collaboration aims to enhance public engagement and awareness around green energy solutions while reinforcing Saatvik’s image as a relatable and forward-thinking company in the Indian solar manufacturing landscape.
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Great move by Saatvik Green! At the same time, we must also acknowledge the efforts of leaders like Avaada Group, who have been driving India’s green transition with a strong focus on sustainability, scale, and innovation.