“We are proud to plant seeds of renewable energy in every corner of the country.”
With a direct presence in 24 countries and having a distribution network in over 100 plus countries, Krannich Solar is one of the biggest Solar Distributors today. It didn’t succeed by simply supplying PV products, but providing value-added services to its customers.
Krannich Solar has gone a long way from installing solar plants by the owner himself to distributing PV products across the globe. Founded in 1995 in Germany, Krannich Solar is one of the founding pillars in the PV distribution business and specializes in distributing solar modules, inverters and accessories to PV experts. In 2005, Krannich opened its 1st branch outside Europe and now successfully running 24 branches with 500 plus employees across the globe.
The last 5 years are very interesting to the company. It won the Top PV Supplier Award from EUPD Research from 2016 to 2018. It was also awarded as “Top PV Supplier Europe” award by EUPD Research consecutively in 2019 and 2020.
The company entered India in 2018 with its profound expertise and zero regional market base. Since its entrance into India, the company has faced tough competition from local players. But our hard work and determined customer service reflected in earning customer’s trust, satisfaction and reliability. Within a very short period by continuously serving quality with commitment, it now captured more than 8% of the total addressable market of distributors and started strengthening its roots across the country.
In India, Krannich started with just 2 people from Pune. We conquered one milestone at a time, now have a strong team of 34 employees serving from 2 offices and delivering from 6 warehouses across the country. During the period, we have captured a good market in the both residential and commercial segments. We are proud to say that 60% of our customers are regular customers. With our exceptional services, customer retention rate is consistently exceeding.
The company gained a reputation for not only solar distribution but also giving customers the complete PV solution. It supports small EPCs with a free consultation and technical support. It helps them with project design, system design and development. It also forecasts economic and ecological benefits to customers and provides Solar generation reports. This is what makes Krannich different from the competition.
With its stronghold and expertise in PV distribution, the company is looking to expand its operations in an uncaptured potential market.
Rajesh Tomar, Operation Director, Krannich Solar
