ATC Has Grown Over 70 Years And Now Includes More Than 12 Companies Within Abunayyan Holding: Mr. Anas Al-Bouchi, Commercial Director, Abunayyan Trading Company

Anas Al-Bouchi - Commercial Director, Abunayyan Trading Company(ATC)

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Could you please introduce the cooperation between LONGi & ATC and share the latest highlights and achievements based on the partnership?


Abunayyan Trading Company (ATC), which is based in Riyadh, Saudi Arabia, was founded in 1950. It was initially in the trading business. ATC has grown over 70 years and now includes more than 12 companies within Abunayyan Holding. ATC, which is the oldest company within the group, is active in the power and water industries since its inception. We are available at around 24 points in the Kingdom of Saudi Arabia.

ATC is in a variety of sectors. Solar has been added recently in the last three to four years. Many blue-chip companies have been partners with us. In June of this year, we partnered with LONGi. LONGi is a top-rated module manufacturer and we are proud to be their partner.

We are committedly working together under this partnership and are focusing mainly on the Saudi region. To support this cooperation, we have a technical team for presales and technical support. To provide services, we also have an after-sales department.

More than 150 EPC companies/system integrators in Saudi are our customers. We are trusted partners with the best companies. We offer a single-stop shop for all things solar. We are able to manage the entire project from start to finish, both for residential and C&I customers. Our customers have a lot of trust in us when it comes to the products and services they need. We provide support by providing value to them in the areas of design optimization, installation, and commissioning as well as after-sales service.

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We help our partners to reach out to small and medium-sized segments in Saudi Arabia. These segments are expected to grow rapidly in the coming years, according to us. We have established a strong foothold in the solar segment within the last three to four years.

How do you see the future of the PV market in KSA, and what role can ATC play in supporting this future?

The solar future of KSA is bright because Saudi Arabia has a tendency and willingness to rely upon renewable energy. This is evident in Saudi Arabia’s 2030 vision. This is clear even in talks with the Ministry of Energy, Saudi Electricity Company, ECRA as well as all programs that have been established locally to support regional solar growth.

Due to the absence of smart meters, growth had been slow for some time. However, now almost all facilities have smart meters that are connected to the grid. Things have improved over the last few years. The setup is in place and we will soon see a lot of growth in solar PV in KSA. We are definitely moving in the right direction, I can see it.

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What are your expectations regarding the partnership that you have with LONGi and how do you see this partnership contributing to the KSA 2030 targets?

LONGi is a leader in the PV business. LONGi is not only a manufacturer but also a technology development company with strong R&D teams that are pushing the market to new heights.

The current output of PV modules is 550W – 555W. But, I think we will see significant improvements in PV modules. This will allow KSA and the world to meet their renewable energy goals. LONGi, a world leader in PV technology, will bring the market to a new level and allow customers to produce more power with less land.

We will also work together to train customers on proper installation methods to ensure safety in their buildings. To ensure that there are no hazards or fires, we will make sure that the customer is properly trained in proper installation according to national standards.

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Anything else that you would like to add?

Although the Saudi solar industry has been slow to develop, it is moving in the right direction. Many projects have been completed in the last few years. These include 100 MW+ C&I and residential, and 2.5 to 3GW of utility-scale. There will be a huge boom in the market, as things are moving at a much faster pace.

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